Privacy Policy

1. Introduction

Million Hits (“we”, “us”, “our”, “Million Hits AI”, “Million Hits Digital Agency”) is committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, hold and disclose personal information when you use our website https://millionhitsai.com/ (the “Website”), engage with our services (including SEO audit services, digital marketing, review management, chat-bot, advertising campaigns), or otherwise interact with us.

2. What kinds of personal information we collect

We may collect personal information from you including (but not limited to):

  • your name, your company/business name, your ABN (if applicable), job title;
  • contact information (email address, phone number, postal address);
  • business website URL, business service details, marketing preferences;
  • information you provide when you request a free SEO audit, submit a contact form, subscribe to our newsletter, engage in live chat or chatbot interactions;
  • billing and payment information when you become a paying client (e.g., credit card details, invoicing information) – note we may use third-party payment processors who have their own privacy/security arrangements;
  • technical information such as your IP address, browser type, operating system, referring URLs, pages visited on the Website, time/date of visits (via cookies or analytics tools) to help us improve the Website and our services.

3. How we collect personal information

We collect personal information:

  • directly from you when you fill in forms (contact us, book audit, subscribe), send us emails, call us or become a client;
  • automatically via your interaction with the Website (for example, via cookies, analytics, server logs);
  • from third-party sources where appropriate (for example, publicly available business registers, social networks, referral sources) or when you permit us to.

4. Purposes for which we collect, hold, use and disclose personal information

We collect and use your personal information for purposes including:

  • providing you with our services (SEO audits, digital marketing, AI-powered review & chat bot solutions);
  • managing our relationship with you, including responding to enquiries, engaging clients, sending proposals, invoices, and communications;
  • assessing whether you may be a good fit for our services, conducting marketing and lead generation activities;
  • improving our Website, our services, user experience and analytics;
  • sending you newsletters, marketing communications (where you have consented) or updates about our services;
  • where required or permitted by law, e.g., for tax, legal compliance or investigations.

We will not use your personal information for a purpose other than the one for which it was collected unless we obtain your consent or such use is otherwise allowed under the Privacy Act.

5. Disclosure of your personal information

We may disclose your personal information to:

  • our employees, contractors and service providers who help us deliver our services (e.g., IT/hosting providers, analytics providers, payment processors, email communications);
  • related entities, if any, for internal business purposes;
  • a business buyer (or prospective buyer) in the event that we restructure, merge or sell part or all of our business or assets;
  • law enforcement or regulatory agencies if required or authorised by law or where we believe it is necessary to protect our rights or the rights of others.

We ensure that third parties to whom we disclose your information are bound to keep it confidential and secure.

6. Data storage and security

We hold personal information in electronic form on secure servers and/or in hard-copy as required. We have implemented reasonable steps to protect your personal information from misuse, interference, loss, unauthorised access, modification or disclosure. This includes firewalls, encrypted transmissions, secure backup, restricted access and staff training. However, no data transmission over the internet or storage system is totally secure — we cannot guarantee absolute security.

7. Cookies and tracking technologies

We use cookies, web beacons and similar technologies to collect information (such as IP address, browser type, referring/exit pages, operating system, date/time stamps) to help improve the Website, understand user behaviour, customise our content, manage site functionality and analytics. You can disable cookies through your browser settings, but this may affect the functionality of the Website.

8. Overseas disclosures

Some of our service providers or data-hosting providers may be located overseas. When we disclose your personal information to an overseas recipient we will take steps to ensure that the overseas recipient does not breach the Australian Privacy Principles (or that comparable protections apply). If you are located outside Australia, you agree to such overseas data transfers (if applicable).

9. Accessing and correcting your personal information

You may request access to the personal information we hold about you and ask us to correct or update it. If you would like to make a request, please contact us (see Section 12). We may charge a reasonable fee for providing access, provided such charge is allowed by law. We will respond to your request within a reasonable period.

10. Complaints

If you believe we have breached our obligations under the Privacy Act or this Privacy Policy, please contact us (see Section 12). We will investigate your complaint and respond to you within a reasonable timeframe. If you are not satisfied with our response, you may refer your complaint to the Australian Privacy Commissioner.

11. Retention of personal information

We retain your personal information only for as long as necessary to fulfil the purposes for which we collected it (including satisfying any legal, accounting or reporting requirements). After that period, we will take reasonable steps to destroy or de-identify the information.

12. Contact us

If you have any questions about this Privacy Policy, or wish to make a request to access or correct your personal information or make a complaint, please contact:

Million Hits

Address: 1300, 1/2 Southbank Blvd, Southbank, Melbourne VIC 3006, Australia
Phone: 0401 403 576
Email: [email protected]

Please provide your name, contact details and a clear description of your request or complaint.

13. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will amend the “Last Updated” date at the top. We encourage you to revisit this page periodically to stay informed of any changes. Continued use of our Website or services after changes indicates your acceptance of the updated Policy.

14. Additional Australian-specific statements

We comply with the Australian Privacy Principles (“APPs”) under the Privacy Act 1988. Until 12 March 2014 and thereafter, the APPs require us to handle your personal information appropriately. We may collect sensitive information only with your consent. If we receive a request not to send marketing communications, we will comply promptly (you can opt-out any time).